
Apple glass

by HELGE Art Gallery
Title
Apple glass
Artist
HELGE Art Gallery
Medium
Photograph - Photography
Description
Each Apple store is designed to suit the needs of the location and regulatory authorities. Apple has received numerous architectural awards for its store designs, particularly its midtown Manhattan location on Fifth Avenue, whose glass cube was designed by Bohlin Cywinski Jackson.
Positioned at the center of the General Motors Plaza, this 32-foot glass cube is both an icon and an entrance to a store. Entirely free of structural steel, the cube is self-supporting. As an entry, this precise glass cube floats on the plaza with the glow of activity rising from below.Visitors are drawn to the store level by a glass elevator within a glass cylinder and a spiral glass staircase that wraps around it. The descent is magical, gradually revealing a serenely detailed and clearly organized space.Throughout the store there is a sense of lightness. Daylight pours in from the cube, creating a soft, ethereal glow. The computers on display assume stage center in a dramatic, well-defined shopping environment. Departing this world, the ascent up into the cube marks a return to the urban context, the open plaza, and an incomparable view of Central Park South.
Uploaded
April 13th, 2015
Embed
Share